Branch Metrics Raises $3 Million From NEA For More Intelligent Deep Links That Make Apps Work Like The Web

 Palo Alto-based Branch Metrics has just raised $3 million from NEA and others to address a series of challenges affecting the mobile app ecosystem today. The company has come up with an advanced “deep linking” technology for app developers, which allows for a more powerful means of sharing content from within apps, referring or inviting others to install apps, and more. The…